Max DeSouza

Product Design & Systems Architecture

Cadence

An agentic workspace and orchestration protocol that unifies fragmented software ecosystems into a single, cohesive layer.

Cadence on MacBook

Overview

The Problem

Modern knowledge workers waste hours acting as human middleware — manually copying data, tracking tasks across siloed apps, and constantly fighting interface fatigue. Instead of empowering focus, our software stack demands non-stop administrative management, fracturing user attention and draining productivity.

Cadence on iPad

Process

Approach

To solve application fragmentation, the design required looking past surface-level UI patches and re-engineering the workflow layer from the ground up, balancing deep digital systems with tactile physical hardware.

End-to-End Workflow Mapping

Analyzed complex, cross-platform user journeys to identify key friction points. Designed a post-GUI orchestration architecture that predictively automates repetitive data-routing and task handoffs.

Prototyping Across Mediums

Balanced digital interface design with physical product development. Manufactured custom hardware touchpoints using laser-etched, heat-bent frosted acrylic to explore how ambient system states can be communicated cleanly outside of a crowded screen.

Minimalist Interaction Philosophy

Stripped away UI noise to create an "in-the-background" user experience. Every feature was optimised to reduce cognitive load, ensuring the system operates autonomously until high-leverage user intent is required.

Cadence on iPhone Cadence brand out-of-home Cadence on iPad and iPhone

Outcome

Results

Cadence delivers a functional blueprint for the future of intentional, AI-assisted productivity.

Unified Workspace Ecosystem

Successfully built a scalable framework that connects disparate applications into a single, fluid operational stream.

Frictionless Execution

Eliminated the administrative drag of multitasking, allowing cross-functional users to focus entirely on execution rather than tool management.

Cross-Disciplinary Validation

Delivered a comprehensive 76-page documentation book alongside high-fidelity physical models, demonstrating a complete product vision ready for digital development and physical manufacturing.

Cadence on Brand

Translated Cadence's core design philosophy into a full visual identity system. A minimal, gesture-forward aesthetic was applied across UI surface treatments, ambient wallpapers, and physical out-of-home expressions — ensuring brand coherence from screen to space.

Cadence bike mode icon Bike
Cadence system icon System
Cadence run mode icon Run
Cadence user icon User

Dynamic Brand Persona

Designed a modular persona system that adapts Cadence's visual identity across activity states and user modes. Icon-level expression for Bike, Run, and User contexts ensures the brand scales from macro campaign to micro interaction without losing clarity or character.

Cadence on iPad Cadence in use Cadence brand campaign
Cadence full display